Lawrence Kansas Real Estate

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Open Houses -- Why Bother?

http://activerain.com/blogsview/24271/I-do-not-like inspired this blog but felt my comments were rather lengthy for a simple comment to the existing blog.

When I do open houses for other agents (very seldom), they pay for the ad and I take stuff along with to work on.

When I do open houses for my sellers (also very seldom), I hold the open house for 5 to 15 minutes per home and do the opens all on the same day.  I advertise them on a generic http://www.douglascountyopenhouses.com/ website I own so there is no cost involved.  My son designs the website and updates the open houses and shown by appointment listings and sells advertising to others in the real estate industry.

I have received buyers from both of these processes but have never sold the home where I held the open house to one of the visitors.  I have sold other houses to the visitors.  When I explain this to my sellers, they are more than happy not to have me do open houses and do things that are much more productive at producing a buyer for their home.

In summary and in my opinion, open houses are to get buyers for other houses and there are better ways to get buyers than holding open houses.  What do you think?

Thanks!
Rob Lang, ABR, ePro, GRI Realtor®
Realty Executives, Hedges Real Estate
300 Rockfence Pl, Lawrence, KS  66049
785-393-2274 (cell)   785-542-1661 (fax)
rob@LetRobDoIt.com   http://www.letrobdoit.com/

 

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Rob Lang
CRS, ABR, ePro, GRI, CFPS REALTOR®
At Home Kansas
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7 comments • Lawrence Kansas Real Estate Rob Lang CRS, GRI, ABR, ePro, REALTOR® • December 10 2006 04:03PM

Comments

I like open houses.  We hold our listings open, sell the house and have very happy sellers.

If you hold an open house to sell the house, they can be very successful.

 

 

Posted by Lenn Harley, Real Estate Broker, Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 5 years ago
Well I've held several open houses and I have not had one sale or pick up a borrower that ended up buying yet.  Many times I sit there and just get computer work done.  I'd like to see this change but thus far, you can't prove it to me that open houses are worth while.
Posted by Cynthia Sloop (Community Association Manager) over 5 years ago
In certain areas it really works. A lot of agents that do not like to do them, they tell their sellers it doesnt work. It can get the house exposure even if to neighbors and such. I have sold several and met many people at open houses that I have sold house for. At least 50 sales from open houses that I have sold. it also doesnt have to be your client to show at an open.
Posted by Eric Bouler ( Gardner Realtors, Licensed in La.) over 5 years ago

I've never sold a property during an actual open house; however, I've gotten very solid leads by doing them that did result in sales and listings.  One time, I was followed to the open house by some people as I was putting up the signs.  About three months later, I had listed and sold their house and they bought the one they saw that day they met me.

Posted by Silvia Dukes PA,REALTOR®,CIPS,CRS,Green, Spring Hill FL Homes for Sale (Tropic Shores Realty - Ich spreche Deutsch!) over 5 years ago

It seems like open houses produce different results depending on your area and other variables.

In my experience the last year has been worthless.  The areas where I held my open houses were flooded with many other realtors doing the same thing.  The people coming in are tired of being hounded by agents for their business. 

I have only seen two homes sell from doing an open house in the last five years.

Frankly, I don't care for them but I do at least one per listing.

Posted by Overland Park Real Estate :: Paul Korodaj (Overland Park Real Estate :: Keller Williams Platinum) over 5 years ago
I think the other potential benefit is to try to network with the neighbors and hopefully, if they ever sell, they'll be calling you.
Posted by R S (None ) over 5 years ago

Ravi:  Bingo, they are only successful by working your farm or an area where you list heavily.

I have held a ton of open houses and have never sold the open house.  Their main purpose is to get buyer and seller leads. 

Posted by Renee Burrows - Las Vegas Real Estate - (702-580-1783) www.ShackDiva.com (BrokerThe Force Realty-REALTOR-Estate-Probate-REO-Short Sale) over 5 years ago

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