This begins a series of blogs on "What Say You, AR?"
This blog is about the often used phrase "You've Got to List to Last".
How many Rainers agree and how many disagree with this statement? Please provide concrete examples of why you agree or disagree.
Here's my thoughts to start this off. Taking the time to find listings whether it be by looking for unrepresented sellers or expireds, looking in your farming area, or whatever, I believe "You've Got to List to Last".
While I am working with over 100 buyers at any given time and hope to double that number with my next marketing campaign, there may be times when none of those buyers are ready to write a contract. With several listings, I still feel like I am making progress when I schedule showings from buyer agents and negotiating those contracts as they come in. Without my Lawrence Kansas real estate listings, I could have a day off now and then. Maybe this is not a bad thing? I do believe I could survive with working with just buyers but it seems to provide more of a balance and variety in my services.
What Say You, AR? How many Rainers agree and how many disagree with this "You've Got to List to Last" statement?
Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"
Rob (FREE 2-10 Home Warranty with every home you buy or sell through me!!)
Rob Lang, ABR, ePro, GRI Realtor®, Member of CRS (Council of Residential Specialists)
Rob's Blog at www.ActiveRain.com/blogs/langrob
Realty Executives, Hedges Real Estate (four convenient locations)
(Serving Lawrence, Eudora, Baldwin, Topeka, Tonganoxie, Leavenworth, Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)
112 E. 10th, Eudora, KS 66025
1037 Vermont, Lawrence, KS 66044
3300 Clinton Parkway Ct., Lawrence, KS 66044
300 Rockfence Place, Lawrence, KS 66049
785-393-2274 (cell) 785-542-1661 (fax)
Voice Messages may be left Toll Free at 866-800-5353
langrob@sunflower.com
http://www.letrobdoit.com/
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http://ihaveaddresses.com/
NOTE: This blog was written in the past about properties on the market at the time of the blog being written and should not be considered as active listings beyond the date of this blog.
Listings are always king in any market. You do need ot list to last. Having the sign out with your name on it gives you a credibility factor and exposure.
I do love working with my buyers as well and try to keep a good balance. On any given day I am working with 20 buyers but usually 4-5 of them are ready to buy. The balance are in my 3-6 month plan. I always try to keep my long term pipeline full as well as my short term.
You will always need Sellers and you will always need buyers. Without one there cannot be the other but to work with just listings or just buyers can hurt your business(my opinion).
Thanks Brian, Paul, and Joe for your thoughts and great ideas!!
Brian, I agree with you on taking control of your schedule!
Paul, I appreciate the words of caution on overworking. I do my best to use the systems I have set up to save time and to work smarter; not harder. Physically I am energized when meeting people and benefit and learn from them. Hopefully they learn a little from me as well. Since I am blogging and commenting, I do take time off now and then to relax for AR and other refreshing activities!
Joe, branding is great with signs out and listings on busy streets are fantastic! I almost feel like I should be paying the sellers on some locations! I said, "Almost"! :)
Rob
Rob,
Definitely agree with your statement. My list to sell percentage varies from 60%-70% with over 60 transactions last year.
Lucky :)