The marketing industry seeks to market to 4 main groups: Belonger, Achiever, Emulator, and the Societally/Environment Conscious. Which group do you think you are in? With the previous three blogs, I have shared a little bit about each group and how each group pertains to Lawrence Kansas real estate specifically and to all Realtors and consumers in general. If you would like more information about a particular group, feel free to contact me.
In this final 4 marketing groups' blog, I will share about being Societally/Environment Conscious and ask "Who's Societally/Environment Conscious?". Words that are used in marketing to attract the Societally/Environment Conscious would be: intelligent, knowledge, responsible, new idea, healthy, education, good sense, aesthetic, and creative.
Pick up a magazine article or watch a tv commercial and identify whether the target audience is Societally/Environment Conscious. You will start listening at tv commericals and not muting or fast forwarding through them.
When I write up remarks for an MLS feature sheet, I consider which group(s) to market to based upon the type(s) of consumers I believe would be interested in the home. For the Societally/Environment Conscious, I would stress product safety and energy efficiency type features.
Since Societally/Environment Conscious are the fourth largest of the four main groups, this group is also my target audience. You may have noticed that all four groups are my target audience. I guess there is a little bit of all of these groups in me and we are all in this world together to learn from and benefit from each other's experiences.
Again, if you would like more information about a particular group, feel free to contact me.
Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"
Rob (FREE 2-10 Home Warranty with every home you buy or sell through me!!)
Rob Lang, ABR, ePro, GRI Realtor®, Member of CRS (Council of Residential Specialists)
Rob's Blog at www.ActiveRain.com/blogs/langrob
Realty Executives, Hedges Real Estate (four convenient locations)
(Serving Lawrence, Eudora, Baldwin, Topeka, Tonganoxie, Leavenworth, Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)
112 E. 10th, Eudora, KS 66025
1037 Vermont, Lawrence, KS 66044
3300 Clinton Parkway Ct., Lawrence, KS 66044
300 Rockfence Place, Lawrence, KS 66049
785-393-2274 (cell) 785-542-1661 (fax)
Voice Messages may be left Toll Free at 866-800-5353
langrob@sunflower.com
http://www.letrobdoit.com/
http://douglascountyopenhouses.com/
http://ihaveaddresses.com/
NOTE: This blog was written in the past about properties on the market at the time of the blog being written and should not be considered as active listings beyond the date of this blog.
Hi Joan,
Societally as in Societally connected thinking or Societally aware. Newer term used in this sense since some take offense at environmentally friendly due to unfriendly "enviro-wackos" and other terms being coined.
Thanks for stopping by!
Rob