The marketing industry seeks to market to 4 main groups: Belonger, Achiever, Emulator, and the Society/Environment Conscious. Which group do you think you are in? With the previous two blogs and the next one, I will share a little bit about each group and how each group pertains to Lawrence Kansas real estate specifically and to all Realtors and consumers in general. If you would like more information about a particular group, feel free to contact me.
In this third blog, I will share about being an Emulator and ask "Who's an Emulator?". Words that are used in marketing to attract an Emulator would be: fun, status, power, image, fashionable, approval, trend, good times, and social.
Pick up a magazine article or watch a tv commercial and identify whether the target audience is Emulators. You will start listening at tv commericals and not muting or fast forwarding through them.
When I write up remarks for an MLS feature sheet, I consider which group(s) to market to based upon the type(s) of consumers I believe would be interested in the home. For the Emulators, I would stress amenities available in townhomes' HOA's and "This home is your prescription for success".
Since Emulators are the third largest of the four main groups and since they usually become Achievers, this group is also my target audience. Stay tuned for the last blog to see more on the Society/Environment Conscious groups.
Again, if you would like more information about a particular group, feel free to contact me.
Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"
Rob (FREE 2-10 Home Warranty with every home you buy or sell through me!!)
Rob Lang, ABR, ePro, GRI Realtor®, Member of CRS (Council of Residential Specialists)
Rob's Blog at www.ActiveRain.com/blogs/langrob
Realty Executives, Hedges Real Estate (four convenient locations)
(Serving Lawrence, Eudora, Baldwin, Topeka, Tonganoxie, Leavenworth, Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)
112 E. 10th, Eudora, KS 66025
1037 Vermont, Lawrence, KS 66044
3300 Clinton Parkway Ct., Lawrence, KS 66044
300 Rockfence Place, Lawrence, KS 66049
785-393-2274 (cell) 785-542-1661 (fax)
Voice Messages may be left Toll Free at 866-800-5353
langrob@sunflower.com
http://www.letrobdoit.com/
http://douglascountyopenhouses.com/
http://ihaveaddresses.com/
NOTE: This blog was written in the past about properties on the market at the time of the blog being written and should not be considered as active listings beyond the date of this blog.
Interesting information but whew, what a signature. I was worried that mine is too long.
Dave Kosmecki - AmStar Mortgage
http://www.americanstar.com
Hi Dave,
Thanks for stopping by. As the front page of Active Rain states "We are a free online community for real estate professionals designed to help them promote and grow their business."
AR is helping us promote and grow our real estate business and what better way but to identify everything about how to contact us, the area we serve, and our professional credentials than by having a sig line that states clearly who we are.
You're doing fine! Keep up the great work! So you have 27 years in, are you looking at 30 years and out or are you going to die with "your boots on"?
Rob
I got this information in a CRS class a couple of months ago. In our area we have a whole bunch of emulators. They build a huge house and then don't have the money left to put up the curtains or buy the furniture.
Hi Cindy,
I got this in my CRS class the first week in June in Cleveland!
Yep, that's an emulator!
Rob
Lawrence, I think I'm going to die with my boots on... least for the next 10 years.
David Kosmecki - AmStar Mortgage
http://www.americanstar.com