Lawrence Kansas Real Estate

The marketing industry seeks to market to 4 main groups: Belonger, Achiever, Emulator, and the Society/Environment Conscious.  Which group do you think you are in?  Over the next few blogs, I will share a little bit about each group and how each group pertains to Lawrence Kansas real estate specifically and to all Realtors in general.  If you would like more information about a particular group, feel free to contact me.

In this first blog, I will share about being a belonger and ask "Who's a Belonger?".  Words that are used in marketing to attract a belonger would be: established, Made in the USA, loyal, guarantee, warranty, family, friends, trusted, and traditional.

Pick up a magazine article or watch a tv commercial and identify whether the target audience is belongers.  You will start listening at tv commericals and not muting or fast forwarding through them.

When I write up remarks for an MLS feature sheet, I consider which group(s) to market to based upon the type(s) of consumers I believe would be interested in the home.  In my signature in emails and blogs I put Free 2-10 Home Warranty so belongers will take notice.

Since belongers is the largest of the four main groups and since 65% of them live in the Midwest where I live, and since this is the group I associate myself as being in, this group is my primary target audience.  That does not mean that I ignore the other groups or that I don't market to them.  Stay tuned for the other blogs to see how I do this.

Again, if you would like more information about a particular group, feel free to contact me.

Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"
Rob (FREE 2-10 Home Warranty with every home you buy or sell through me!!)
Rob Lang, ABR, ePro, GRI Realtor®, Member of CRS (Council of Residential Specialists)
Rob's Blog at www.ActiveRain.com/blogs/langrob
Realty Executives, Hedges Real Estate (four convenient locations)
(Serving Lawrence, Eudora, Baldwin, Topeka, Tonganoxie, Leavenworth, Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)
112 E. 10th, Eudora, KS  66025 
1037 Vermont, Lawrence, KS  66044
3300 Clinton Parkway Ct., Lawrence, KS  66044
300 Rockfence Place, Lawrence, KS  66049
785-393-2274 (cell)   785-542-1661 (fax)
Voice Messages may be left Toll Free at 866-800-5353
langrob@sunflower.com
http://www.letrobdoit.com/
http://douglascountyopenhouses.com/
http://ihaveaddresses.com/

Thank you for visiting my blog, www.lawrence-kansas-homes-for-sale-real-estate.com is my website with free property searches of Lawrence, KS area Houses For Sale.

 

You can sign up for email alerts of homes within YOUR search criteria.  Be the FIRST to know when a listing hits the market!

 

Call, email, or text me with your search criteria (city or cities, minimum bedrooms and baths, is garage or basement required, and price range).

I will set up a self updating website that shows just your property matches and you can mark them "Favorite", "Possibility", or "Reject" for easier viewing.

 

You will love the advantage this gives you over other buyers for the same property!!

 

When you are ready, please feel free to ask me for more information on properties that interest you.  

I can find out how much the seller paid for the house and when, the county appraisal and the county building material quality.  

I can send you the seller disclosure, get plats, aerials, flood plain info, covenants, etc.  

I'm all about information to help you make the wisest decision you can.  

Please know I am here to help when you need me!

 

Do you have a house to sell?  

I have lots of listing options to choose from,

I am the ONLY local Realtor who lists on all 3 MLS's (Lawrence, Kansas City, and Topeka),

has a seller narrated video, has a virtual tour, and who lists your house on more than 10,000 websites.  

This means you will not receive better marketing anywhere else.  

I am also known as the toughest negotiator in the area for my clients.  

Let me show you how your house compares with other comparable houses "Active" on the MLS

right now and how long it should take to sell based on comparable SOLD's in the past year.

 

Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"

Rob Lang
CRS, ABR, ePro, GRI, CFPS REALTOR®
At Home Kansas
CODE: 10724

785-393-2274
Fax : 206-339-3199
Web : http://www.AskRobLang.com

www.DouglasCountyOpenHouses.com for Seller Narrated Videos

Email : Info@AskRobLang.com

300 Rockfence Pl

Lawrence KS 66049
United States

Sellers www.MLSPlease.com 

(Marketing homes to 3 MLS's, to over 10,000 websites, seller narrated videos and virtual tours,

and a $1,495 full service listing side option to save home owners thousands of dollars when

they sell their home) 
Buyers: Property Searches www.AskRobLang.com 

Blog www.ActiveRob.com 

At Home Kansas (Serving Lawrence, Eudora, Baldwin, Topeka, Olathe, Tonganoxie, Leavenworth,

Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)

This communication is provided to you for informational purposes only and should not be relied 

upon by you. At Home Kansas is not a mortgage lender and you should contact a mortgage lender

directly to learn more about specific mortgage loan products and your respective eligibility for such

mortgage loan products.

   

NOTE: This blog was written in the past about properties on the market at the time

of the blog being written and should not be considered as active listings beyond the

date of this blog.